Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation, right? But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry.
But Big Data is information—competitive knowledge about the behaviors of customers, helping you learn how to adopt to those customers’ needs. This provides an excellent opportunity to respond in kind, with campaigns of information that directly address those needs.
Data flows like a river through the world, regardless of what problem it is asked to solve. Marketers just need fishing hooks to find it and fish it out of the river. The data might include mostly words, not numbers, so you may have to invest in technology not to get lost in the fire hose. But finding the opportunities in Big Data can be deceptively simple. Read more…
There’s something about this film that’s a perfect embodiment of love, suffering, redemption and
self-abnegation, of wrong choices, of regrets. Of resignation. What does it have to do with marketing and stoicism? There is no need to ask. There is only the need to watch, observe and feel. Ah hell, do I have to be consistent?
OK. Let’s all take a deep breath and think about this for a moment: As to the flaws in the film, yes, it’s a murky transfer and shame on them! Further, the “features” which modern DVDs lard their releases with are laughable … a little bio of Leigh, a cast list, no interviews, no nothing. So much for extras.
That leaves us with this film and its accouterments … writing, filming, editing, and acting. First, it’s a masterful reduction of the whole novel, minus the lengthy disquisitions on Christian apologetics which Tolstoy larded on the original, and the postscript after Anna’s death. Anna in all her trembling glory is here, together with Dolly, her sister in law (so contrasting, because Anna helped put Dolly’s marriage back together, only to see her own fall apart); and Kitty, who was saved from the indifference of Vronsky and later who recognized the constancy of Levin (another solid marriage, in contrast with Anna’s own).